“Do-It-Yourself PR for the Small Business Owner” Workshop

• Are you frustrated that you have a great business that not enough people know about?
• Does your business need PR but you can’t afford a pricey PR firm?
• Do you have news of your business you’re burning to announce to the press but have no idea how to go about it?

Every business can benefit from the credibility and recognition that comes from press coverage.  But few start-ups or small businesses can afford to hire a PR firm to get the publicity they need to attract clients and customers.  This 3½-hour workshop will give business owners the tools to launch your own low cost and effective public relation campaigns in your local market.

You will learn:

• What is PR? And how is it different from advertising?
• What are local editors and reporters looking for in business stories?
• How to reach the right editors and reporters.
• How to write a press release that gets results.

At the end of the workshop you will leave with:

• An actual press release you have drafted in the workshop.
• A confidential list of local press outlets with complete contact information including email and phone numbers.
• Step-by-step instructions for submitting your release and following up.
• A 50+ page handout with examples of press releases, templates and instructions.
• A $100 discount on follow-up press release editing services by Jessica Bram.

WHEN: Wednesday, June 20, 2007 — 8 a.m. – 12 noon.
Includes Continental Breakfast at 8 a.m.; program begins at 8:30.

WHERE: The Westport Inn, 1695 Post Road East, Westport

COST: $350 Or take advantage of the Early Bird Discount: $295 if paid by May 31, 2007.

HOW TO REGISTER: To reserve your spot mail your check payable to Jessica Bram Communications to:
Jessica Bram Communications
32 Webb Road
Westport, CT 06880

Limited to 12 participants per workshop.

NEED MORE INFORMATION? Contact Jessica Bram at jessica@jbram.com or 227-3250.