It's about Bottom Line Impact

The purpose of PR is to gain visibility in order to attract new business, new clients, and directly impact the bottom line.

Credibility

Public relations is the right choice for a company's marketing dollars because the third-party credibility that results from press coverage cannot be bought with any amount of advertising.

Stand Out From the Crowd

We specialize in working with firms whose challenge is to distinguish themselves from the competition when their product financial knowledge, investment skills, talent, superior client service cannot be easily described or quantified. Through a full gamut of PR techniques, we enable businesses and professional firms to stand out from the crowd.

Our PR services include:

• Media placement: print, broadcast, web
• Press releases
• Press kits
• Media training
• Op-eds and letters-to-the-editor
• Contributed articles
• White papers
• Brochures, collateral
• Direct mail
• Newsletters
• Speechwriting

• Markitecture: Advertising Age article 10/4/04
• Buyside Magazine, Collecting Kudos
• Swingshift, Fairfield County Business Journal cover page article, New graphics placement firm
• Byte Interactive/Advocate/Greenwich Time, Parting the Waters

Examples of book promotions:

• Jane Pollak, Soul Proprietor Backgrounder
• Jane Pollak, Soul Proprietor Press Release
• Susan Mangiero, Risk Management for Pensions, Endowments snd Foundations Backgrounder
• Susan Mangiero, Risk Management for Pensions, Endowments snd Foundations News Release
• Susan Mangiero, Risk Management for Pensions, Endowments snd Foundations Press Release
• Cracked Classics Backgrounder